For organisations
A bespoke customer panel for your whole business.
Don’t guess. Use simulated users based on real customer interviews to validate concepts, message clarity, and usability before you launch.
Your Panel
A living panel of your customers, shared across every team.
Built once from your real customers, then queried on demand by product, UX, marketing and strategy — no re-recruiting, no waiting on studies.
Your panel built from interviews with your direct customers. Further updated with additional quarterly conversations and macro trends.
86%+ accuracy benchmarked against direct human responses, continually validated for depth. See how it works
Every team can query the same panel, as often as they need — no re-recruiting between questions.
Built for all teams
to enhance customer context.
Value prop testing
Get quick feedback on what customers find compelling from you and competitors before committing resources.
Message & content calibration
Gauge reactions across different customer segments without recruiting new participants.
Free up resource
Handle day-to-day validation in-panel so your team's bandwidth goes to higher-stakes work.
Multimodal customer feedback
Rapid feedback on feature, product, and campaign variations.
Journey orchestration
Anticipate reactions to touchpoints and tailor experiences before you build.
Roadmap stress-testing
Find objections and edge cases before sprint planning locks direction.
Hard-to-reach participants
Build cohorts that stand in for groups that are impractical to recruit repeatedly.
Interview extension
Run follow-up questions on completed studies without a new recruit cycle.
Edge case & copy testing
Pressure-test UI language and micro-interactions against real customer logic.
New segment identification
Test responses against target personas; uncover similar patterns in new groups.
Personalisation
Compare panels to cohorts for improved recommendations and discovery.
Recommendation & search
Improve relevance by comparing panel feedback to wider cohorts.
Segment decision analysis
Read decisions by segment, surface divergence and consensus.
Journey scenario planning
Anticipate downstream reactions before strategic pivots commit.
Qualitative evidence conversion
Turn interview context into reusable, queryable evidence for the business.
Why not just ask ChatGPT or Claude?
You revert to the statistical mean. No depth per individual, no interview-grounded fidelity. It is the average of everyone, so it's the opinion of no one in particular. Using an LLM can be useful for drafting, but insufficient for understanding actual customers and the "why" behind the choice.
Our ARPs are built from hundreds of hours of real, long-form interviews with your specific customers. This captures the depth, the contradictions, the irrational loyalties and surprising deal-breakers that only emerge in conversation. All present, preserved, and queryable.
Creating your bespoke panel
The organisational build usually takes 6–12 weeks depending on the size of the panel (the total users/customers to be interviewed). This creates a bespoke panel for your business.
If you'd rather not wait, you can sign up with individual plans and get started right away. These plans have access to ARPs with general and purchasing context, and are great for general questions. But since they won't necessarily have context for your business area, specific feedback may be lower confidence and usefulness.
Define
We map your priority customer segments together and identify the questions that matter most to your business. Connect your existing data and create benchmarks for target areas of enquiry.
Build
Your real customers are interviewed in depth, 2 to 3 hours each. Each digital customer version is validated against actual human responses before joining the panel — only profiles that pass make it through.
Activate
Live from day one, any team member can run a scenario, ask a follow-up, or test an idea: no booking, no waiting. An ongoing asset at the cost of a single study — the 6–12 week build is the price of the real customer interviews behind it.
Update
Every quarter, the panel grows and sharpens. New customer versions are added, existing ones are recalibrated. Every question asked adds context that makes future queries more accurate.
Define
We map your priority customer segments together and identify the questions that matter most to your business. Connect your existing data and create benchmarks for target areas of enquiry.
Build
Your real customers are interviewed in depth, 2 to 3 hours each. Each digital customer version is validated against actual human responses before joining the panel — only profiles that pass make it through.
Activate
Live from day one, any team member can run a scenario, ask a follow-up, or test an idea: no booking, no waiting. An ongoing asset at the cost of a single study — the 6–12 week build is the price of the real customer interviews behind it.
Update
Every quarter, the panel grows and sharpens. New customer versions are added, existing ones are recalibrated. Every question asked adds context that makes future queries more accurate.
Security and privacy are built in
We never train on your data
We share your questions with LLMs, but anything submitted is never used to train models.
Your conversations are secure
All interactions remain within your panel are protected and only available to your organisation
Dilog panels have none of your customer data
Dilog panels are created directly from interviews, not requiring any organisational customer data to function
Top security standards
Anonymisation as default. Enterprise security at all touch points.
Bring one live decision.
The best demo starts with a real product question. We'll show how a panel reasons through it, and how further conversation can improve iteration speed. Discover what your customers really think: without a survey, a waiting room, or a guessing game.
- Real customer reasoning, delivered in minutes
- Session tailored to your decision and your industry
- No prep required; one question is enough
- Meet the team, see a live panel in action