For UX & CX Designers
Immediate user feedback with twins of real people.
You know the design review where your best work gets killed by "I just don't think users would do that" — or the flow you're just not sure will land with that particular customer segment. What if you could just ask users about any issue? Research you can run between Tuesday's brief and Thursday's stakeholder meeting.
If you're going to use AI in your research practice, use the version that's grounded in real people. Not the version that hallucinates plausible quotes.
Let's clear something up first.
You've read the Nielsen Norman pieces. You've seen the synthetic users pitched by other vendors. You know the answer is supposed to be "no." So do we.
Dilog is not a synthetic user tool. Synthetic users are statistical averages dressed up as personas. They tell you what the average of everyone thinks, which is the opinion of nobody in particular. They sound confident, they are frequently wrong, and there's no ground truth to compare against.
Dilog's Anonymised Reflective Profiles (ARPs) are created 1:1 from — and grounded in — actual 2–3 hour interviews with your specific customers. Each ARP is checked against the real person's own responses before it joins your panel, matching them with 86% average accuracy. The depth, the contradictions, the irrational loyalties, the surprising deal-breakers. They're in the panel because they were in the conversation. The methodology is interview-first, not model-first.
what is a digital version?
We start with a 2–3 hour interview with each customer. That interview forms the base context. We then layer further insight and information about that individual to create a foundational digital version we call an Anonymised Reflective Profile (ARP).
These ARPs think, feel, and decide the way your real customers do. They mirror actual customer attitudes, motivations, and decision-making patterns; not synthetic guesswork or hallucination.
We check back with those interviewed quarterly, gathering further insight and tracking attitude changes. Your panel is not static; it evolves.
The new context
The world changed.
Has your process?
Production used to be a bottleneck. Claude Code, Codex and others have collapsed it. If you can prototype five flows in the time it used to take to prototype one, what is your advantage?
It's now becoming your taste. The ability to choose what customers will like and do. But if we're honest, nobody gets that right 100%, and quick feedback is always useful.
The constraint on shipping good design isn't the building anymore. It's your conviction to pick the right direction, and the evidence to defend it in the room, and your ability to iterate faster than everyone else.
The cost of the wrong direction didn't go down when prototyping got cheap. It went up. Every direction your team explores is design effort, eng effort, and a small piece of brand and product surface area being shaped by intuition. In a market where every competitor is shipping AI-generated variants of everything, the differentiator isn't who can produce more. It's who picks the right one.
Achieving consistently faster time-to-results isn't about shipping things faster. It's about shipping the correct thing, at the same speed, with the segment evidence already in hand.
What Dilog does for ux & cx designers
Your discovery practice, extended.
Defend the design with quotes, not hunches.
Every Dilog response comes with the why attached. Walk into the review with three direct quotes from real-customer-grounded ARPs across two segments. The "I just don't think users would do that" objection doesn't survive contact with "here's what users actually said when shown this."
Iterate the design before usability testing locks in.
Five layouts, three copy variants, four CTAs. Run them past the panel, refine based on segment response, narrow to the two worth a real usability test. The usability test is sharper because the obvious losers were already eliminated.
Find the segment that hates your design before launch does.
The single most expensive thing in CX is the segment you forgot to test for. Filter by panel segment in seconds. Semi-loyal versus new acquirer. Metro versus regional. High-AOV versus price-sensitive. Surface the divergence before the redesign goes live.
Research the 80% of decisions that never get a research request.
The microcopy. The empty state. The error message tone. The onboarding tooltip. The decisions that ship on instinct because the volume isn't there to justify a study. Stop guessing on the small decisions that compound into the brand experience.
Fits your practice
Alongside the tools you already use.
Dilog adds the attitudinal and motivational layer that behavioural and task-completion tools can't reach.
Before moderated user testing.
Use Dilog to narrow the variants worth a real usability session. Walk into the session with sharper questions and fewer obvious losers.
Alongside UserTesting or Maze.
Use those platforms for task completion, navigation, and behavioural data. Use Dilog for the attitudinal and motivational layer they can't capture.
Alongside Hotjar or FullStory.
Use those for behavioural quant. Use Dilog for the why your behavioural quant can't access.
Before design reviews and stakeholder meetings.
Walk in with segment evidence already gathered. Change the conversation from opinion-versus-opinion to opinion-versus-evidence.
The financial case
A balance sheet item, not a P&L line.
Most research spend disappears the moment the report lands. A Dilog panel works the opposite way. The setup is a one-time capital outlay against an asset that compounds. Year two is worth more than year one.
What you're replacing
A meaningful slice of recurring user-testing spend, the recruiter fees for hard-to-reach segments, the ad-hoc research line items that bottleneck the design sprint.
What you're enabling
Research on the 80% of design decisions that currently ship without it. Continuous segment-level discovery without continuous recruiting overhead. Evidence in every design review, not just the strategic ones.
What being wrong currently costs you
A redesign that tanks conversion on a segment you forgot to design for is worth more than the entire research budget. One CX moment that goes viral for the wrong reason is worth more again. The financial argument writes itself the first time you avoid one.
How it works
From kickoff to live panel in 6–12 weeks.
From your priority customer segments through to a live, queryable panel — scoped to the design decisions your team actually needs to make.
Define
We work with you to identify 4–6 priority customer segments. Who matters most to the decisions your team actually needs to make.
Build
2–3 hour interviews with real customers from each segment. Every interview becomes an ARP, validated against the source responses before joining your panel.
Activate
Your panel goes live. Any team member can ask any scenario question — concept, copy, price, flow — and receive cohorted responses with supporting quotes.
Update
Quarterly recalibration sessions keep each ARP accurate as attitudes, behaviours, and market conditions shift.
Then continuous from there.
Your customers are ready to talk.
Bring a real design, a real flow, a real copy decision to a 30-minute demo. We'll show you what your panel would say.
Ready to dive in? Start your free trial →